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The Pro series, armed with smoother production cycles and the Pro Max’s exclusive periscope lens, is poised to be a consumer magnet and potentially propel the Pro series to constitute over 60% of Apple's new device production. However, with overall gloomy market sentiment and Huawei’s comeback in full swing, Apple’s total iPhone sales for the year may take a hit, expected to hover between 220 to 225 million units for a 5% YoY decline.
In this ambiance of restrained consumer enthusiasm, shipments of CMOS Image Sensors (CIS) are poised to take a correlated dip. TrendForce projects that we’re looking at a global shrinkage in smartphone CIS shipments from 4.46 billion units in 2022 to a more subdued 4.318 billion units in 2023. That translates to a YoY contraction of 3.2%.
TrendForce reports global smartphone production has faced back-to-back quarterly declines. After plunging nearly 20% in 1Q23, second-quarter numbers dwindled further by approximately 6.6%, settling at a modest 272 million units. The first half of 2023 clocked in at a mere 522 million units—marking a 13.3% YoY decline and setting a ten-year low for both individual quarters and the first half of the year combined.
This approach spurred a 7.6% growth in 2Q23 TV shipments and an annual growth of 2.1%. In summary, the first half of 2023 saw global TV shipments hitting 90.4 million units, marking a 3.5% YoY decline, according to TrendForce research.
TrendForce has predicted a noticeable recovery in the global notebook market for 2Q23. Shipments are projected to hit 40.45 million units—a QoQ increase of 15.7%.